This playbook guides you on how to launch a product using a simple four-message sequence: pre-launch, big reveal, case study, and last chance. By watching, you'll learn how to build anticipation, showcase your product, provide social proof, and create urgency.

This playbook breaks down how one bootstrapped startup scaled to millions in sales, detailing unexpected success from a side project. Discover actionable strategies, effective tips, and approaches to apply to your own business for faster growth.