Lunch Hour Legal Marketing offers weekly insights and best practices for lawyers seeking to enhance their marketing strategies. Hosted by legal marketing experts Gyi Tsakalakis and Conrad Saam, the channel covers topics like ROI, brand building, and legal directory effectiveness, aiming to help law firms grow their business and client satisfaction.
Learn how to leverage the recent Google monopoly ruling to improve your law firm's online visibility and client acquisition. The discussion emphasizes building a strong brand through diverse channels like TikTok, educational seminars, and community engagement, while also monitoring AI tools like ChatGPT and Perplexity for emerging opportunities.
Learn how to assess the SEO and digital marketing performance of law firm websites using tools like Google Search Console, Screaming Frog, Ahrefs, and Local Falcon to identify areas for improvement and uncover hidden opportunities. The strategy involves analyzing website content, backlink profiles, local pack rankings, review numbers, and social media presence to pinpoint actionable improvements in on-page SEO, content strategy, and off-page optimization, ultimately informing decisions on website redesigns and marketing investments.
