Matt Lucero
4150
 Subscribers

Matt Lucero is a marketing expert specializing in cold email strategies. Through in-depth tutorials and case studies, he helps businesses achieve success with cold outreach.

Spotlighted Software & Tools
Discover the top tools
Matt Lucero
loves for growth!
Instantly
Secure meetings reliably with robust deliverability and responsive support.
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CRM Software
Lead Generation
Smartlead
Automate outreach, warm up emails, and boost deliverability for rapid lead responses.
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Lead Generation
Marketing Automation
Woodpecker
Automate personalized outreach and boost reply rates with robust deliverability.
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Email Marketing
Marketing Automation
Playbooks
I've Sent 2,000,000+ Cold Emails – Here The Results You Can Expect

Learn how to optimize cold email campaigns by tracking key performance indicators (KPIs) like reply rates and call bookings using different email sending tools. Start by sending 10,000 emails (with follow-ups) and analyze the response rates, positive replies, and call booking rates to identify areas needing improvement, focusing on optimizing email deliverability, targeting, and messaging for better engagement.

Watch This If Your Cold Emails Stopped Working

Explore how to optimize your cold email campaigns by tracking key performance indicators. You'll learn to diagnose issues like deliverability, refine your targeting, and improve your sales approach based on real-world examples.

Is Cold Email Dead In 2024?

Learn how to revive your cold email campaigns, using smart lead accounts and better email practices. Improve your email outreach by making them look more human, warming up your domains, and avoiding spam reports – this will allow you to stay ahead of the curve with a high-yield return on your efforts.