Learn how to optimize your Shopify store's navigation menus to improve user experience and conversion rates. The video details creating multi-level menus with collections and subcollections in the Shopify admin, then customizing the menu display using your theme's settings (demonstrated with the Debut and Local themes) to create mega menus for improved product discovery.

Learn how to build a high-converting email marketing system for your Shopify store to boost sales using Omnisend. The tutorial leverages Omnisend's features to create three automated workflows (welcome, abandoned checkout, and post-purchase flows) using popup forms, email sequences, and targeted discounts to engage customers at various stages of the buyer's journey.