Timo Dechau is a data analytics expert specializing in implementation and optimization of tracking setups for various platforms. He focuses on creating accurate and insightful event data using tools like Google Analytics, Amplitude, and more. Timo's content targets marketers and analysts seeking to improve data quality and drive business impact.
Learn how to create effective basic metric dashboards in Google Analytics 4 (GA4) and Amplitude for daily business check-ins. The video demonstrates how to customize dashboards in both platforms to track key metrics like user engagement, conversions, and traffic sources, leveraging pre-built reports and custom chart creation for a comprehensive overview.
Learn how to create a lean, scalable data model using the event data model approach, specifically the activity schema, to improve data quality and speed insights. The video details a three-layered approach using a staging area, an event stream model (with Mixpanel integration), and a presentation layer, minimizing data transformations and simplifying the addition of new dimensions.
Learn how to create advanced marketing campaign reports in Mixpanel, incorporating ad spend data for improved performance analysis. The video demonstrates using Mixpanel's data warehouse integration to combine website data (UTM parameters, sessions, conversions, revenue) with ad spend data from platforms like Google Ads, creating dynamic, interactive tables showing key metrics like Return on Ad Spend (ROAS) and conversion rates across the marketing funnel.
