Adobe Illustrator is a vector graphics software beloved by graphic designers, artists, and illustrators. It excels at creating scalable artwork, from logos and icons to complex illustrations and patterns. The software features AI-powered vector generation, mockup creation tools, and intelligent font identification. Users can craft precise designs, smooth out curves, and easily share their work through PDF links. Its versatile toolset makes it particularly valuable for branding, digital art, and commercial design projects.

Adobe Illustrator's 2024 update brings powerful features, particularly its AI-driven vector graphic generation from text prompts. Businesses can quickly create icons, patterns, or even entire scenes, streamlining design workflows. The Retype feature is also valuable, allowing instant font identification and conversion to live text, saving designers significant time. The Mockup feature, while innovative for product visualization, has limitations, relying on Adobe Stock images and sometimes requiring manual shadow adjustments.

The Smooth Slider offers precise control over curve creation, a boon for detailed illustration work. However, the shareable PDF link feature feels less impactful.

While the reliance on Adobe Stock for some Mockup functions and the occasional need for manual refinement are drawbacks, Illustrator's AI capabilities and time-saving tools make it a strong choice for professional vector design. Are the new features enough to entice users? It depends on your workflow.

Use the "Text to Vector Graphic" feature to quickly generate a variety of unique icon sets for your clients' branding projects by experimenting with different text prompts and detail levels; this allows you to present multiple visual options rapidly, gather feedback, and iterate on the designs more efficiently, ultimately saving time and increasing client satisfaction.