AppsFlyer is a mobile measurement platform praised by mobile marketers and product teams for its comprehensive attribution capabilities. The platform tracks app installs and in-app events across multiple channels, helping businesses understand their marketing performance and user behavior.

With features like deep linking, fraud protection, and privacy-preserving measurement tools, AppsFlyer enables companies to optimize their user acquisition and engagement strategies while maintaining data compliance. The platform integrates with thousands of ad networks and technology partners, making it a versatile solution for mobile-first businesses.

AppFlyer excels at mobile attribution, lifting the veil on app install sources and even tracking down-funnel events. Its OneLink feature streamlines marketing campaigns, and the broad ad network integration is a plus. Conversely, the simplistic reporting pales in comparison to dedicated analytics platforms, and the complex SDK integration can be a real headache. Expect data discrepancies with ad networks.

This isn't your product analytics solution; it’s for marketers focused on attribution. If you need deep user behavior insights, look elsewhere. All in all, AppFlyer is a powerful, albeit flawed, tool.

If your priority is granular attribution and you have the technical resources, it's worth exploring. Just understand its limitations.

To improve user onboarding and boost in-app conversions, implement AppsFlyer's OneLink feature to create personalized onboarding experiences. Structure your marketing campaigns so that each distinct campaign uses a unique OneLink URL.

This will allow you to route users who click on a specific campaign link to a customized in-app experience relevant to that campaign, even if they need to install the app first. For instance, a user clicking a "Summer Sale" campaign link would be deep-linked directly to the summer sale section within the app after installation, rather than just the generic app homepage, increasing the likelihood of a purchase.