Cello is an all-in-one referral platform designed for B2B SaaS companies, enabling them to implement user and affiliate referral programs with minimal coding. Popular among growth-focused businesses, it seamlessly integrates into existing products, offering customizable rewards, automated payouts, and an intuitive portal for program management. With features like tailored notifications, mobile sharing capabilities, and CRM integrations, Cello helps companies transform their satisfied users into a powerful growth channel while maintaining GDPR compliance.

Cello offers a seamless way for B2B SaaS companies to implement referral and affiliate programs, and its ease of integration is a standout feature. The ability to customize rewards and automate payouts makes it flexible and scalable, while the intuitive Growth Portal simplifies program management. For companies looking to turn users into a growth engine, Cello delivers on its promise with insightful analytics and GDPR-compliant security.

That being said, the platform may not suit businesses without the resources to actively engage users or test reward strategies. While impressive, it feels heavily tailored to SaaS companies with mature growth teams. Overall, Cello is a strong choice for scaling user-led growth, but its value depends on your team’s ability to utilize its robust features effectively.

Utilize Cello's customizable rewards system to A/B test different incentive structures (e.g., tiered rewards, discounts vs. credits, early access features) to pinpoint the most effective reward model that motivates your target user segments to actively refer new customers, ultimately optimizing your customer acquisition cost.