Formbricks is an open-source Experience Management suite loved by product teams and researchers for gathering qualitative user insights. This privacy-focused platform enables organizations to create standalone surveys, run website polls, and conduct in-app research with known users.

With features like no-code tracking, customizable templates, and targeted segmentation, teams can collect feedback at any point in the user journey. The platform offers both cloud-hosted and self-hosted options, ensuring GDPR compliance and data privacy.

Formbricks stands out as a customizable, privacy-first survey platform that’s ideal for SaaS and e-commerce companies seeking deep user insights. Its open-source nature and robust API allow for extensive integration and self-hosting options, making it a versatile choice for organizations prioritizing control and adaptability. The ability to target specific user segments with in-app or website surveys is particularly useful for tasks like churn analysis or feature feedback.

That being said, its focus on SaaS and e-commerce limits its utility for other industries, and the AGPL-3.0 license may deter some businesses. While Formbricks excels at providing tools for user research, it assumes users are well-versed in best practices, which could be a hurdle for novices. For its intended audience, though, it’s a strong, scalable solution.

Use Formbricks' "Learn from Churn" template to proactively reduce customer attrition. By setting up an in-app survey triggered when a user initiates the cancellation process, you can directly ask them the reasons for their departure. This allows you to gather specific feedback, identify common pain points, and implement targeted solutions to address these issues, potentially saving customers and improving overall customer retention.