Mailjet is a comprehensive email and SMS platform favored by marketing teams and developers alike. The service combines powerful email marketing features with developer-friendly tools, offering everything from a drag-and-drop email editor and AI-powered content generation to robust APIs and SMTP relay services.

Popular among small businesses, agencies, and real estate firms, Mailjet enables users to create engaging newsletters, automate campaigns, and track performance in real-time. The platform stands out with its collaborative features, supporting team-based email creation and management across 21 languages.

Mailjet positions itself as an all-in-one email and SMS platform, offering a generous free tier and handy features like a drag-and-drop editor, real-time collaboration, and automated workflows. Its SMS functionality and straightforward automation make it appealing for small businesses handling basic marketing, transactional emails, and newsletters. The option to send 6,000 free emails monthly is a real plus for startups and agencies with modest requirements.

However, the interface feels less refined than leading competitors, and power users will quickly notice the absence of advanced features. User ratings also lag behind alternatives, raising questions about long-term satisfaction. Mailjet works well for organizations needing simple campaigns and collaborative editing, but those seeking a polished experience or more robust tools should look elsewhere. For basic needs, Mailjet does the job but leaves room for improvement.

Use Mailjet's AI Email Generator to rapidly create multiple versions of your newsletter content in different tones and for various audience segments; then, A/B test these versions against each other to identify which resonates best with specific groups, allowing you to refine your messaging and significantly improve engagement and conversion rates with personalized email campaigns.