Moz is a comprehensive SEO software suite trusted by digital marketers and businesses worldwide. The platform combines keyword research, competitive analysis, link research, and rank tracking tools to boost website visibility and organic traffic.

Popular among SEO professionals and marketing teams, Moz offers technical site auditing, local SEO management, and enterprise-level rank tracking capabilities. With its extensive link database and proprietary metrics like Domain Authority, Moz helps users make data-driven decisions to improve their search rankings.

Moz offers a robust backlink database and unique brand authority metrics, making it valuable for understanding your site's online presence and competitive landscape. Its multi-user accounts are a plus for teams. That being said, the smaller keyword database and lack of traffic estimates are significant drawbacks, hindering comprehensive keyword research and competitor analysis.

The absence of content marketing tools and basic support further limit its value. For businesses prioritizing backlink analysis and brand building, Moz offers valuable insights. If keyword research and competitor traffic analysis are critical to your strategy, look elsewhere.

The limited support and lack of content tools make Moz a less compelling option for those seeking a full-service SEO platform. So to summarize, Moz feels like a powerful tool hampered by missing features.

Identify high-value link building opportunities by analyzing your competitors' backlink profiles within Moz's Link Explorer. Input a competitor's URL and navigate to the "Linking Domains" section.

Sort the results by Moz's Domain Authority metric to prioritize websites with strong online authority. Investigate these linking domains to understand _how_ your competitor earned the link (e.g., guest posting, resource link, etc.) and replicate their successful strategies to build high-quality backlinks to your own site, thus increasing your own Domain Authority and search visibility.