Learn how to build a profitable SEO agency by focusing on bottom-funnel, high-value keywords and diversifying marketing channels beyond Google. The strategy involves using LinkedIn for daily organic content, Meta Ads for targeted video campaigns (featuring a short, engaging video leading to a longer sales pitch video), and a multi-platform content approach (YouTube, podcast, blog) to establish thought leadership and drive qualified leads.

Learn how to acquire clients for home service businesses using SEO, Google Ads, and Facebook Groups for targeted marketing. The strategy involves building trust through human connection (video sales letters and testimonials on your website and in Facebook groups), utilizing Canva for design, and prioritizing long-term SEO over short-term ad-driven results.