Userlist is a specialized email marketing automation tool designed for SaaS companies, enabling them to create behavior-based campaigns across multiple channels. Popular among product-led businesses, it offers visual workflows for complex customer journeys, account-level automation, and dynamic email composition. The platform supports both one-to-many and many-to-many company relationships, while providing comprehensive conversion tracking, signup forms, and various integration options through API, Segment, RudderStack, and Zapier.

Userlist excels at targeted SaaS email marketing automation, boasting impressive workflow customization and a unified customer view. Its company-level data management is a true differentiator for B2B SaaS.

That being said, the reliance on integrations and the complexity of advanced features might overwhelm non-technical users. If your SaaS relies heavily on product usage data and nuanced customer journeys, Userlist is worth exploring.

Be prepared to invest time in setup and potentially involve developers for complex event tracking. Our overall opinion, Userlist offers powerful automation, but consider your technical capabilities before giving it a try.

Use Userlist's account-level automation features to personalize onboarding sequences for new companies by tracking their initial product usage. For instance, trigger a series of targeted emails and in-app messages when a company's first user completes a key action, such as creating their first project or inviting a team member, to reinforce value and drive further adoption across the entire organization.