MicroConf is a community and resource for bootstrapped SaaS founders. With nearly a decade of experience, they offer training, events, and networking opportunities focused on scaling B2B SaaS businesses and achieving profitable exits. Their content covers topics like product strategy, sales, marketing, and pricing.
Learn how to strategically create content for each stage of customer awareness using tools like F5 Bot and Siffin to monitor conversations about your SaaS product. The video walks through a framework for prioritizing content creation, from bottom-funnel case studies and feature comparisons to top-funnel educational content, with examples from bootstrapped companies like Userlist and Seulo showing how to effectively target prospects at different awareness levels.
Learn how to build a multi-billion dollar email marketing platform like MailChimp using freemium, API-driven features, and AI to serve small businesses. The video shows how to get started by focusing on self-serve tools, rolling into new technologies like AI gradually, and maintaining a creative culture as you scale from a side project to over 1,000 employees.
