MicroConf is a community and resource for bootstrapped SaaS founders. With nearly a decade of experience, they offer training, events, and networking opportunities focused on scaling B2B SaaS businesses and achieving profitable exits. Their content covers topics like product strategy, sales, marketing, and pricing.
Learn how to validate your startup idea using the "2-20-200" framework, which involves SEO research, customer conversations, and building an MVP using tools like landing pages and no-code platforms. The video breaks down a simple process to test your idea in just 2 hours, then 20 hours of customer research, before investing 200 hours in actually building something – all designed to save you from wasting months on the wrong idea.
Learn how to build a powerful network for your startup instead of focusing on audience growth, using targeted connections on LinkedIn and in-person events to drive business success. The video explains how to leverage a smaller, more relevant network for product feedback, influencer partnerships, and sales conversations, emphasizing that building relationships in your industry is more effective than growing a large, unfocused audience on social media.
Learn how to strategically create content for each stage of customer awareness using tools like F5 Bot and Siffin to monitor conversations about your SaaS product. The video walks through a framework for prioritizing content creation, from bottom-funnel case studies and feature comparisons to top-funnel educational content, with examples from bootstrapped companies like Userlist and Seulo showing how to effectively target prospects at different awareness levels.
Learn how to build a multi-billion dollar email marketing platform like MailChimp using freemium, API-driven features, and AI to serve small businesses. The video shows how to get started by focusing on self-serve tools, rolling into new technologies like AI gradually, and maintaining a creative culture as you scale from a side project to over 1,000 employees.
