Vercel is a cloud platform often used by web developers for building and deploying modern web applications. It combines development tools, workflows, and infrastructure to create faster, personalized web experiences.

Popular among platform engineers and design teams, Vercel offers AI-powered solutions, collaborative previews, and robust security features. The platform excels at handling e-commerce storefronts, marketing sites, and multi-tenant applications, while providing comprehensive monitoring and analytics tools for optimal performance.

Vercel impressed us with its streamlined Next.js deployments and globally performant edge network. The intuitive UI simplifies setting up services like KV stores, making it ideal for frontend-focused projects. That being said, the lack of robust secret management and limited backend capabilities raise concerns, especially for security-conscious applications. Avoid Vercel if your project demands complex backend logic or extensive secret handling.

While the platform excels at accelerating frontend workflows, the vendor lock-in potential for services like KV and Blob storage should be carefully considered. The enterprise focus also means certain features, such as visual editing, might not be relevant for smaller teams or individual developers.

Use Vercel's Preview deployments to conduct A/B testing of different website designs or content variations before they go live. Share the unique Preview URLs with your team or a select group of customers for feedback, and then analyze the Observability tools to monitor how each version performs in terms of user engagement and conversions. This allows you to make data-driven decisions about which changes will most effectively drive business growth.