ZoomInfo powers up B2B sales and marketing teams with a comprehensive intelligence platform that makes finding and connecting with potential customers seamless. Popular among enterprise sales teams and marketers, it combines advanced search capabilities across 300+ data points with smart features like buyer intent tracking and website visitor identification. The platform automates list building and contact discovery while providing powerful data enrichment tools to keep business information fresh and accurate in your CRM.

ZoomInfo excels at providing granular B2B data, from intent data and website visitor tracking to accurate contact details. This makes highly targeted prospecting and outreach a reality, particularly for sales teams pursuing enterprise clients. Conversely, the platform's complexity and steep learning curve require a dedicated time investment. The high cost necessitates a clear ROI strategy, especially if you already leverage LinkedIn Sales Navigator. While the robust search filters and "Scoops" feature impress, the platform's full potential remains locked behind a significant financial commitment.

All things considered, ZoomInfo is a powerful but pricey solution.

Fine-tune your sales outreach by creating highly targeted lists using ZoomInfo's "Sales Signals" filters, specifically focusing on prospects who have recently experienced financial events like funding rounds or acquisitions; this allows your sales team to tailor their messaging to address the prospect's immediate needs and priorities resulting from these changes, significantly increasing engagement and conversion rates.