Oskar Moen is a digital marketing expert specializing in lead generation and cold outreach. His content focuses on proven strategies for building successful agencies, generating leads, and converting prospects into clients.
Learn how to generate a high volume of appointments for your agency through cold emailing, bypassing the need for high-risk offers or commission-based structures. The strategy involves segmenting leads based on their current marketing processes (identified through signals like technology usage from Apollo or Lead Finder, LinkedIn activity, and Facebook ad libraries) and tailoring cold email copy to each process for maximum relevance.
Learn how to implement a highly effective automated cold email marketing strategy using Loom video and Instantly.ai to generate high-value clients. This system uses a two-pronged approach: a concise initial email focusing on a case study, followed by an automated video showcasing the offer's value proposition (not specific tactics), and a series of follow-ups, all managed through Instantly.ai and Vinna.ai for personalized video creation.
Learn how to personalize cold emails at scale using Clay.com, Smartlead.ai, and Instantly.ai to improve outreach effectiveness. The video details a multi-step process leveraging custom prompts to gather client data, automatically enriching emails with case study summaries and client type information, ultimately creating highly targeted outreach campaigns.
Learn how to convert leads into customers using personalized video marketing with Vena 2.0, a platform offering custom landing page creation and personalized video generation. This strategy leverages Vena's landing page builder (similar to Elementor), integrates with Calendly for scheduling, and uses custom variables from CSV imports of lead data (including LinkedIn profiles) to personalize videos and landing pages, improving conversion rates.