Clay is a data operations platform that combines over 100 premium data sources with AI research agents to help sales and marketing teams supercharge their growth workflows. Popular among enterprise companies like OpenAI and Anthropic, Clay enables teams to track buying signals, automate lead enrichment, and launch targeted campaigns. With features like AI-powered data formatting and no-code integration capabilities, teams can streamline their go-to-market tech stack while maintaining enterprise-grade security and SOC 2 compliance.

Clay offers impressive data enrichment, integrating with over 100 providers to supercharge lead lists. Businesses can leverage AI-powered lead generation, identifying prospects based on social media activity or even negative reviews. Sales teams can automate finding contacts, and personalize outreach using the wealth of data Clay surfaces. This automation saves considerable time versus manual research.

By contrast, Clay's power comes with a steep learning curve. Its complex interface and the need for manual AI prompt engineering may deter some users.

While powerful, you'll need to invest time to master it. If you're prepared to conquer the complexity, and your team requires robust data enrichment and automation for sales and marketing, Clay is a solid option.

To quickly identify warm leads, use Clay's "Intent Signals" feature to track specific buying signals like job changes (e.g., a new VP of Marketing) or funding rounds at target companies. By filtering for these real-time events within your desired industry and company size, you can automatically generate a list of high-potential prospects demonstrating active interest or increased budget, enabling your sales team to prioritize outreach to those most likely to convert.