Loom is a versatile online screen recording tool that combines screen capture with camera recording, trusted by over 21 million users including teams at HubSpot and Typeform. Perfect for remote teams and professionals, it offers lightning-fast recording across devices, intuitive video editing features, and seamless integration with popular workplace tools. Users can enhance their videos with transcripts in 50+ languages, emojis, comments, and calls-to-action, making it ideal for sales demos, engineering walkthroughs, customer support, and design feedback.

Loom impressed us with its simple screen and camera recording, making quick video updates a breeze. The effortless editing and seamless sharing features are genuinely useful for remote teams. By contrast, don't expect robust editing like professional software. Founders can leverage Loom for concise team updates or bug reports, but detailed product demos might push its limits.

While the free plan is appealing, the real value lies in the collaborative features of the paid versions. Skip it if high-fidelity video production is your priority. Loom isn't a replacement for polished video editing software, but it fills a niche for quick, informal video communication.

Is it right for you? Evaluate your specific video needs before diving in.

Use Loom's integrated call-to-action (CTA) feature at the end of your customer support or sales demo videos to directly drive conversions; instead of just passively showing a feature, embed a button that takes viewers directly to a relevant signup page, product page, or contact form, creating a seamless and trackable path from viewing your video to taking a desired action.