Michael Gardiner is a B2B strategist specializing in outbound prospecting for agencies. He provides insights on lead generation, cold emailing, and agency growth through video tutorials and interviews with industry experts.
Build a 7-figure B2B lead generation agency using LinkedIn, Twitter, and personal networking, with a low starting cost and flexible strategies for growth. To get started, focus on optimizing your personal LinkedIn account, creating a basic online presence, and leveraging trust through creative outreach methods like personalized emails, in-person meetings, and high-effort physical prospecting, all of which can be done with minimal investment.
Learn how to boost cold email deliverability and avoid spam filters using tools like FindEmail and GlockApps, by leveraging real-time scrapers, warming up accounts, and optimizing lead generation. To get started, cross-check your data with providers, analyze campaign data for authentication issues and low response rates, and check your reputation as a sender to prevent high bounce rates and improve your cold email game.
