Eric Nowoslawski is a sales and marketing expert specializing in cold email strategies. His channel provides actionable tips, tutorials, and interviews on optimizing cold outreach, leveraging AI, and building effective data pipelines.
This playbook guides you on a repeatable process to refine your cold email campaigns and achieve message market fit. Discover a four-batch system of cold email campaign ideas, triggers, plus copywriting to ensure your outreach resonates. You'll gain a checklist to diagnose if cold email can work for you and identify when to explore alternative marketing channels.
Learn how to improve cold email deliverability and increase response rates using multiple email infrastructures, including Gmail and Outlook, and tools like HyperTide and SuperWave for inbox warming. The strategy involves diversifying email domains, maintaining multiple warmed inboxes, humanizing email copy using AI, and focusing on low bounce rates and minimizing spam complaints while strategically increasing send volume.
Learn how to leverage Clay's extensive integrations to supercharge your data workflows and unlock powerful business insights. The video explores over 80 integrations including Zapier, Airtable, Apollo.io, Clearbit, BuiltWith, and many more, showcasing how to use them for lead generation, data enrichment, and automation within the Clay platform.
Learn how to enrich CRM data with various online tools to gain valuable company insights for business development. This tutorial uses Clay for data integration, ZoomInfo for company data, Serper for Google search scraping, Zenr for web scraping, and BuiltWith for tech stack analysis, along with AI-powered tools like GPT-4, to cost-effectively gather comprehensive company profiles including industry, revenue, marketing team size, and website traffic data.
