Eric Nowoslawski is a sales and marketing expert specializing in cold email strategies. His channel provides actionable tips, tutorials, and interviews on optimizing cold outreach, leveraging AI, and building effective data pipelines.
Learn how to implement a four-batch cold email campaign process to achieve message-market fit using Google Docs and AI writing tools like ChatGPT. This video details a systematic approach, cycling through varying email copy, triggers (like new hires or job descriptions), and even unscalable tactics like LinkedIn group scraping or alumni targeting, to optimize campaign performance and identify winning strategies within tools like LinkedIn Sales Navigator and Ocean.
Learn how to improve cold email deliverability and increase response rates using multiple email infrastructures, including Gmail and Outlook, and tools like HyperTide and SuperWave for inbox warming. The strategy involves diversifying email domains, maintaining multiple warmed inboxes, humanizing email copy using AI, and focusing on low bounce rates and minimizing spam complaints while strategically increasing send volume.
Learn how to leverage AI to enhance outbound marketing campaigns by automating research tasks and personalizing outreach messages. The video demonstrates a prompt engineering strategy using ChatGPT and cAgent to gather information like case studies, media mentions, and company details from websites, significantly improving outreach effectiveness.
Learn how to leverage Clay's extensive integrations to supercharge your data workflows and unlock powerful business insights. The video explores over 80 integrations including Zapier, Airtable, Apollo.io, Clearbit, BuiltWith, and many more, showcasing how to use them for lead generation, data enrichment, and automation within the Clay platform.